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Our family ran a retail shop and I took care of the innerwear section. Women would open up to me in ways they never could with the male staff — sharing their real struggles, their discomforts, their needs.
I learned something in that shop that no course ever taught me. There is no standard Indian woman. Every body is different. Every life is different. Every woman deserves innerwear that truly fits her.
Since 2015 I have been building Sensitra with that belief. I source every product myself. I test every fit. Every piece in this store exists because I believe in it.
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